Essentially, all roasted coffee originates from a roaster, whether that roaster is a large international multi-brand business or a small-batch local roaster. The difference from buying direct from the roaster versus from the supermarket is basically, control. Supermarkets these days are well equipped to source good coffees, single origins and beans, however their buying processes can increase the time before it gets to the consumer.
A local roaster adapts its production based on demand and is 100% committed to producing quality, consistency and fresh roasted coffee. "Fresh" mean it was roasted prior to consumption and it has been through the degassing process, which is an essential process to release CO2 from the beans. And I'd like to bust-a-myth here - not all direct-from-the-roaster coffees are more expensive! we on-par with the supermarket prices, and we can guarantee you quality and freshness and we deliver directly to your door.
